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Looking at Lubalin Now | DesignNotes by Michael Surtees

Looking at Lubalin Now

Lubalin Now

The Road Less Traveled

Jessica Hische Say It With Flowers, 2009 Client: Personal, for Go Font Urself Show

HunterGatherer Nike Considered, 2005 Design by Todd St. John & Gary Benzel Client: Nike

Lubalin Now

Lubalin Now

Marian Bantjes Saks Fifth Avenue Valentine Heart, 2008 Client: Saks Fifth Avenue

As a fan of typography it wasn’t hard to love what was on the walls of the newly opened Herb Lubalin Study Center of Design and Typography. Last night I checked out the packed opening of Lubalin Now at the Cooper Union. It was a type fan’s dream of inspired works of Herb Lubalin. There was a healthy combination of work that I was familiar with and a few surprises. The only unfortunate thing was that there was no display information on the wall so at times I could only guess who was responsible for the work. Above are a couple pieces that really got my attention. I was introduced to the top image via a great video and post from Volumeone some time ago. While I don’t recall seeing the video at the show, it’s really worth watching. Another person with a good showing of work was Marian Bantjes. What I really liked about her work for with Saks Fifth Avenue’ Shoe Bootie is that even at an extreme angle that I shot at, the perspective was still intact. I’d be really curious to experiment more with angles and see how the type holds up.

UPDATE DEUX:
Over the weekend I took a second trip to the Cooper Union to take a closer look at what I missed during the packed opening. What I didn’t notice the first time around was how much each work flowed into the pieces side by side. As I mentioned above I recognized some name while others I wasn’t familiar. One person’s work that I had seen before but wasn’t able to put a name or face to was Jessica Hische (for those that already know her, don’t role your eyes at me). It wasn’t until recently when I saw her speak at a Young Guns event that I actually found out who she was. Considering the amount of work she already has under he belt I’m really curious to see how she evolves in the next couple of years…

The show itself is up from November 5, 2009 – December 8, 2009 at The Cooper Union, 41 Cooper Gallery. It’s a must see if you’re in NYC and love design. More info at lubalincenter.cooper.edu/

Gallery Hours
Monday–Thursdays 12–7 pm, Saturday 12–5 pm
Closed Fridays and Sundays
Closed November 26, 2009–November 29, 2009

Featured Artists
Marian Bantjes
Deanne Cheuk
The CW Network in-house department
Ariel Di Lisio
Marcus Eriksson
Oded Ezer
GrandArmy
Gretel
Jessica Hische
HunterGatherer
Justin Thomas Kay
Like Minded Studio
Brett MacFadden
Christopher Martinez
Non-Format
Matt Owens
Post Typography
Roberto Quiñones
Strange Attractors Design
Alex Trochut
TV Land
Rick Valicenti
and Herb Lubalin

Curated by
Mike Essl
Alexander Tochilovsky

Special Thanks
Emily Roz
Justin Thomas Kay

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  • http://mike.essl.com Essl

    Thank you for the post! I'm adding captions to your flickr photos. There were 300 caption sheets printed for the show but we ran out at about 7:30. It was not our intent to have you guess! Michael I can send you a pdf of the caption sheet. Just me know.