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It’s Over, the Best Book Ever Written Using Graphic Design: #Emigre70 | DesignNotes by Michael Surtees

It’s Over, the Best Book Ever Written Using Graphic Design: #Emigre70

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Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

Emigre 70

I haven’t read Emigre 70 from cover to cover yet (it’s going to take a couple months) but I’m pretty confident in saying that a book like this will never be written again. There is no bar for this kind of content, nothing has come close to it since and those that have Emigre as a target are missing the point. I don’t even know how a review of this book plays out, it’s a compilation, “best of” as Rudy suggests. As I’ve flipped through the pages there seems like a couple chapters that play out. There’s the bitmap era of realizing that ideas can be pushed in a new way, and scaled. After realizing that there’s more than vector shapes and not having to rely on the status quo design, type design is blown apart. Grids go crazy and come back—there isn’t anyone that doesn’t know who Emigre is. The beginning of the end starts when they start selling pajamas. Next up is pushing the supermarket chic of color, type and having all their critics fawn over what they complained about in the past. Cd’s with content are explored—but what’s the point when there’s the net? It stops. But starts again after the vacuum of the mainstream design magazines becomes overwhelmingly bad and the design blogs that had a chance to push things are nothing more than a new type of congratulatory system. Problem with Emigre turning into mini books was the print run was limited—I could only get my hands on Rant and Tall Tales, I have no idea what the other issues contained.

Now there’s a big book to reflect on all that was covered. I’m pretty excited about this. I’ve already spent a couple hours on the inset cover reading quotes which is something special considering I haven’t even got to the intro of the book yet.

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  • http://www.ephemeralstates.com/ Kenneth FitzGerald

    >Next up is … having all their critics fawn over what they complained about in the past.
    Like what?

  • http://designnotes.info/ michaelsurtees

    Design critics, editors and educators alike questioning legibility, commercial viability and other elements that were hard for people to understand when they hadn't seen it before. Now they're the first to celebrate what they once questioned in a negative tone. That's how I read reactions to it back in the day, though I could be wrong as a lot of time has passed.

  • Kenneth FitzGerald

    Okay, I think I see. Maybe I was reading you backwards. You're saying that critical opinion TOWARD Emigre changed: Emigre began getting favorable notices from people who formerly denigrated it? (How I was reading it: the writers and critics IN Emigre did an about face, to which I'd reply: Huh?)

  • http://designnotes.info/ michaelsurtees

    Thanks for pointing that out, I'll take another look at my original post to make sure there's no confusion there.

  • http://www.inkzoo.com/ graphic design service company

    Definitely, it is a great learning resource for any graphic designer. Helpful for both the beginners and also the veterans.