Decks vs Responses

why make predictions when you can observe and respond

Going from blog to blog and news sites to tweets there’s a ton of predictions out there, almost as many as there are top ten lists for 2009 and the last decade. A lot of the predictions seem to be about similar stuff that people are already doing with a “now it’s going to get serious this year” type of theme. That makes sense, but perhaps the difference between a marketing sound bite and a design response would be, let’s observe what people can and can’t do and figure out a better way to respond in action.

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