No one gets hurt by bad design — wrong, in the case of medication if it is used incorrectly people can cause themselves series harm. Deborah Adler has looked at some of the issues (inconsistent labeling, confusing numbers, poor colour combinations, curved shape is hard to read and tiny type) and redesigned the label. Her prototype included a change to colour coding, intelligent expiration, shaping the bottle, having the info attached, closer type and intake schedule. The commercial solution that Target will be using includes easy identification which includes a new information hierarchy, new bottle designed by Klaus Rosburg, colour coding of neck, new info card, language change and clear warnings. Now that a designer has made taking medication more understandable – will people trust that they should go to Target to get their medication?
READ the Deborah Adler interview HERE