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the art and science of brand resource allocation | DesignNotes by Michael Surtees

the art and science of brand resource allocation

strategy + business’s Resilience Report this month makes the argument for shifting oversight to the center from the edge of individual brands. “Consolidation and diffusion of power through scores, even hundreds, of brand organizations have made it impossible for them to win.” While not exactly a new idea or unobvious, the article also notes how one private equity firm marketed Pabst Blue Ribbon beer successfully. It also reviews how Walmart has made it difficult for consumer packaging companies to market themselves.
www.strategy-business.com

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