iPad as a Quick Testing Tool and Cool Sounding DJ Player

Sobhany Quote

While I am a designer I don’t moonlight as a DJ like a lot of other designer’s do. With that said I found the above video about The iPad DJ: @ranajune to be fascinating to watch. Sure the technical talk made sense but what really got my attention was when she described how a lot of expansive technology got compressed to a format that is accessible to anyone that is interested. While she was talking about DJ apps, there’s a parallel to other tools that could be used for rapid testing of products. This quote at 16:50 illustrates what she means… “Now that you’re able to hold it in your hand as a user I can already tell you what I’d like to see with these apps, so in that case I feel like over the next four weeks there will be some real amazing apps coming out. What I like about this whole concept is that anybody who has a curiosity doesn’t have to be afraid of the barriers to entry and they can just come in and just mess around and learn about ideas about BPM, beat juggling, beat mashing. No one is going out to buy a huge dj setup to just experiment but the iPad really does bridge the gap there…” If you exchange the dj tech words near the end with something a different product uses, the results to make something better in quick order has a lot of potential.

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  • Adam

    Breaking down the barriers? “Barriers to entry” being money? Let's see:

    I'm sure that anyone who is thinking about buying 2 ipads for fun already has a fancy computer, so then probably those people who have maxed out their bugets at one computer are full of all the apps that 'revolutionized music' last year.

    Then is the ipad Bridging the Gap between those who have $1200 to blow on 2 ipads and those who have $1200 to blow on 2 turntables and serato for example?

    I don't think “we don't have to be afraid of the barriers anymore” should be the theme here, more like “look at another nifty thing to do if you have a bunch of cash to blow on fancy toys”, which is OK in itself.

  • http://designnotes.info/ michaelsurtees

    I can't really argue with what you're saying, your points are valid. What I can add to what you've written is that to replicate the same experience with hardware that is now available for a fraction of what it would take to buy the same equipment is amazing. Price is a relative term and people have to decide what is worth spending and saving for. $499—$600 is a lot of money, but to be able to try out a relatively similar experience to what most people in North America have seen but never tried is worth noting.

    The thing that really made me take notice was how things that were in the real world have been digitized to a touch screen is a big deal, and $499 is a barrier that most people can get to if they really want to save their cash for a couple weeks. Having the capability to iterate in almost realtime buy creating something on screen as was shown is pretty cool and very beneficial for every industry out there, not just DJ culture.

  • Huund

    Did you read the comments on YouTube, too? She is giving DJ-ing a bad name. Affordable apps and the touch interface are intriguing and will spur innovation, I concur.

  • http://crookedruler.com Charles Le Brun

    Hmmm. This is all very interesting. Touch screens provide a whole new range of possibilities for us for instance changing through a lot of interfaces fast in a small space and non-linear movement (unlike knobs and faders). It's not there yet but it's a matter of time before the classic DJ interface will be obsolete and something new will be take it's place. Computers are more versatile and give more possibilities than dedicated tools so for this reason they end up becoming the main tool of use in almost every line of work.

    The ipads aren't there yet when it comes to DJ'ing, but I could bet my last penny DJ'ing will be revolutionized. That this girl has got a bad relationship to music and culture at large is beside the point. I'm srprised that so many DJ's are so conservative and actively against any change.

    I think it comes down to a really strange 'Hip'hop based attitude to life' where saying stuff like “I never change” and “I stay the same…” is looked up on. Even golfplayers have a more progressive attitude to what they do. In any case it doesn't matter what these narrowminded people think. Things evolve. They always do.