Close is the New Back Button on Apps

apps are becoming their own browser. a good idea is to link out with a back button inside the frameWed Jul 21 03:39:01 via Echofon

Last night as I was going through Reeder and Pulse News apps at the same time on my iPad, I made a simple observation to myself. The apps that allow me to visit the web through their app are more likely to be used by me. EW Must List app does this when linking out. Basically there’s a back button that is inside the frame as this screenshot notes. However as I kept bouncing on my rss iPad feed readers the back button really didn’t exist. It was the close button that kept popping up. That lead me to this tweet and the following responses.

has the back button been replaced by close?Wed Jul 21 04:26:47 via Echofon

@MichaelSurtees Yes: tabbed browsing + search in the browser has made back button much less importantWed Jul 21 04:35:45 via web

@MichaelSurtees Most of the time, I’d rather hit “close” than “back” — if those were my only two options.Wed Jul 21 04:30:16 via Twitter for iPhone

First off—sorry for the messy backgrounds of the tweet embeds but I didn’t feel like taking a screen shot of each comment. What I’m trying to note for myself with the close button on an app is that it is quite different from the normal web and linking stuff that a browser allows. Typically it would be a pop up. For an app it is a close button. It gives the sense of leaving the app while in effect it is pulling content in as opposed to sending someone away. It should also be noted that typically if there’s a close button, on the opposite side of the bar is a button that either allows you to share the info with a tweet or open it in Safari.

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  • Jeffrey Melton

    BTW, you should check your RSS feed, as it appears to have been hacked to relay spam headlines rather than the correct title of this post. Cheers,