Over the past couple of months I’ve tried documenting how my consumption of information has evolved with my iPad. I’m using a couple different readers like Reeder and Pulse News. I’ve also noticed that there’s sites that are filtering Twitter like TwitterTimes and the new app Flipboard that is using tweets as the starting point to gather headlines. Pulling from Twitter is both helpful and a hinderance at the same time. Those sites are great to catch up on what people you know are following. The issue of course is that they found that info from someone before you. By the time that info makes it to an app using Twitter it becomes less valuable. There isn’t a huge strategic advantage of knowing that stuff. That information becomes a commodity like a popular business or marketing book. Everyone claims not to read them, though does yet it is only to keep up with everyone else. I sort of feel that way about a lot of links if you’re reading them from people you already know. Knowledge is one thing, being able to apply it to something new or better is a different issue altogether. So maybe it isn’t that bad to be reading and sharing info that everyone else can read. But my challenge to myself is to keep finding sources no one else has come across yet. While it is a never ending race I wonder if the path is a treadmill or actual track. With a treadmill the distance is virtual while outside there’s more to see.