Last week, Jen from UnBeige was kind enough to post a link to the Deborah Adler ClearRx Interview that I did. In her post she mentions Target’s Design for All sub site. I had been there before, but I had never seen what she was commenting on. So I went back for a second look and still couldn’t find it. (Now I get where the button is, but I don’t think it was clear enough at the time)
Ted Metcalfe, a Creative Director at R/GA e-mailed me a direct link to the site. If you visit http://designforall.target.com/#feat:|ClearRx| you will be able to view what I had been missing. I’ve never been a huge fan of flash, however I think there’s a lot of potential with what R/GA has done with Target.
I haven’t seen Google and flash play that nicely together yet, though I hear that they may soon be a thing of the past. Wouldn’t it be interesting if Google could convert sound into searchable and indexable info? In the meantime, it might be helpful to make transcript of Deborah’s full talk in html text that is indexable and searchable. If someone Google’s ClearRx and comes along to that transcript, chances are good that they would be interested in seeing the flash at Target. At that point, have a direct url that would send them to http://designforall.target.com/#feat:|ClearRx|