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Playing Pandora vs Vevo on the iPhone, or better known as random things I might like vs start/stop of selected artist | DesignNotes by Michael Surtees

Playing Pandora vs Vevo on the iPhone, or better known as random things I might like vs start/stop of selected artist

Just as the title suggests I was curious to examen how these two on demand media types benefit and distract people that want to enjoy music. Pandora allows a person to search for an artist and stream music from their choice along with other that sound similar. In theory the stream will play as long as someone wants. If they want to advance to a mystery next track they can, but with the free version this can happen only for a limited period of times. Vevo on the other hand streams high quality music videos from a fairly small library of mainstream artists. Typically someone once again will search for an artist, play the video and be forced to find a new video after the song is over. There’s playlists and other ways to find videos but before someone can view a new video they must stop watching something.

The benefit of audio streaming from Pandora is that if they’re playing an artist they like, there’s a chance that they can let the service pick the rest of the music. They can do other things while the music is on. It’s not visual like Vevo but a time saver. The biggest drawback is that the songs can get predictable after a while. For Vevo the high quality video stream is impressive. While the sound doesn’t always match up exactly with the video, the pure quality of the video is clean. The biggest issue is that if a person get’s bored of what they’re watching there’s no easy way to change the channel. A person can’t pick a new track while the audio or visual is playing. What that means is that a person must really be willing to make a good selection, otherwise there’s a couple annoying clicks before they can find what they’re looking for. In theory a person can make a playlist which will stream all the videos consecutively, but again that’s an investment in time.

Essentially it comes down to random choices of audio being selected that can’t be rewinded but forwarded versus finding exactly what you want, but having to make that choice every time with a delay in the next video. The ideal solution would be the ability to watch something that I choose and have the ability to find something new without turning the video off. This could be achieved in the mode after tapping the screen. Allow someone to search for new artists or present related videos in a results screen while the audio plays.

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