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Tired of the illustrated warning labels | DesignNotes by Michael Surtees

Tired of the illustrated warning labels

Apparently there will be a new marketing campaign to advertise the dangers of smoking… Only $508,000 CDN will be paid to a New Brunswick ad agency. Chris Williams, a Health Canada media relations officer, said the existing labels are believed to work, “but they’ve been in place since 2000, so they tend to lose effectiveness over time.”

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