Cashmere Toilet Paper

I had to laugh when I read this quote from Radar Magazine “In trendsetting Canada a premium three-ply brand recently (and ingeniously) rechristened “Cashmere” staged a fashion show this past July for which designers crafted garments from white Cashmere.” Trendsetting Canada? Ok, but what’s more interesting though is the actual thought that toilet paper could be the next frontier in affordable luxury. Read the full article at

via adland

+ + + as Steve mentions in his comment below, read more of his great post at

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  • Steve Portigal

    I was really intrigued by the numbers – not at my fingers at this moment – but the amount in spending per year they were able to extract from consumers by moving them up in coffee vs. the amount per year between the regular and current “premium” toilet paper. It was an interesting, if cold, analysis. At least the article tackled the cultural problems around premium TP, but their examples from elsewhere around the world made it seem like a fait accompli.

    I found some funny examples of copy and imagery by chasing down some links in that article, and I’ve put ’em on my blog