Within the last day I’ve come across a couple great resources that could potentially help any designer today. What’s different from the usual design hereoics that I read is that each of the three designer’s presents their observations in a manner that is unique to their situation. They’re giving responses based on experience as opposed to what they think people will want to hear. The first is a deck from a friend based in Seattle. His deck “My Top 10 Design Business Failures” shows what his learned from. Invaluable experience to pass along. The second is a post from Co Design where they talk to Rebekah Cox who was the first employee of Quora and how she set up product design. The third is a podcast from 5BY5 talking with Mike Monteiro. If you can get past the first set of questions it’s incredibly helpful commentary about his experiences both as part of a studio and saying what he wants to say on Twitter.
To start, you really have to understand what design means, and in the context of a web product, it can mean a lot of things.
For Quora, it means designing for whys (the product) and taking the most straightforward route possible for the hows (the interactions).
Whys are questions like:
-Why does a feature need to exist?
-Why does a user want/need to take some action?
-Why can’t they use some other, similar feature?
The hows are then driven by the answers to the whys—after all, why a user must enter a flow dictates how they progress through it.