This morning I trekked off to DUMBO to listen to Debbie Millman talk at Creative Mornings. It was an invaluable talk for those that have not heard her speak in person before. During one of the points in her “10 things I wish I knew when I graduated college”, she spoke about how people’s behavior changes. I think the context had something to do with buying a car. All of a sudden after they made the purchase they saw the same car everywhere, whereas before they didn’t see it at all. She threw out the words noticed and focused very quickly to describe it. I could have sworn that I heard her combine the two words at one point to make the new word “nocused”. I’ll have to watch the video when it is released to hear if that was indeed what she said or something I just imagined. Either way I think I’m going to use the word. I like the idea of being able to create those type of experiences that help people notice & focus on what they feel is important.