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Roadmaps should have a strategy to cannibalize your own product | DesignNotes by Michael Surtees

Roadmaps should have a strategy to cannibalize your own product

Five screen command center for the World Cup

The Anti-Blockbuster Way: Disrupt Your Business Rituals Before Someone Else Does
Yet paradoxically, there’s no better time than in the midst of routine to disrupt business as usual by coming up with an apparently wild idea that thumbs its nose at every entrenched wisdom your company holds dear. Along the way, you might stumble across a random slogan that transforms your industry’s future.
—Martin Lindstrom

Considering what is now going on with Live TV I thought this quote was pretty relevant. While the article The Anti-Blockbuster Way: Disrupt Your Business Rituals Before Someone Else Does from Fast Company doesn’t talk about how someone was the first to turn the iPad into a fully functioning TV, themes of challenging long established systems are talked about. I also liken this article to one of my points that I made almost a year ago at the How to Build Great Products: Insights conference. Point number 2. Roadmaps should have a strategy to cannibalize your own product. You can never rest on success, business and individuals need to always push forward in challenging the common view. If you don’t someone else will.

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  • http://twitter.com/timothymeaney Tim Meaney

    I’m going to assume you’ve read, or are aware of, Joseph Schumpeter (http://www.econlib.org/library/Enc/CreativeDestruction.html). Creative Destruction from within is one of the most difficult things for a firm to pull off, generally, it’s an outside agent as disruptor.

  • http://designnotes.info/ Michael Surtees

    Just learned something new today Tim—I’ll take close read of Joseph Schumpeter.

  • http://dissertationtoday.com/research_proposal research proposal

    o many devices… i even dont have that much)