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Paw-Some | DesignNotes by Michael Surtees


This post is for the dog owners out there. Driving home last night from work, I saw a pretty good play on words behind a SUV back window. Unfortunately some of the best writing was illegible until the vehicle stopped in front of me. There was a white dog bone with the words Paw Some that I could read a mile away. It wasn’t much of a stretch to realize it had to do with dogs, but I had no idea what it was about because the rest of the text was brown. Once stopped I found out that the service was about gourmet dog treats, or at least that’s what I remember from the window. Another misstep in my opinion was that there was no website address, just a phone number. Aside from those mistakes, the reason for this post was to mention the great tagline; “where every tale has a happy ending.”

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