I have to admit that I’ve never bought anything from Groupon. With that said I think there’s something kind of interesting about how a person could interpret it as a real time index of stuff that people are willing to buy at a discount. Case in point: Donald Trump. He wraps his name around just about anything imaginable. He got a lot of heat for his recent political comments. What was interesting to see was a Groupon sale to one of his hotel rooms in Atlantic city. If you look closely at the details of the sale, not one person was willing to opt in. I don’t think it’s possible not to equate people’s buying actions with what he was saying. It’s debatable about how much a person should care about one sale that didn’t get one person. However it does open up a lot of different opportunities for real time info that goes past the typical data points that people typically measure.