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Groupon Analytics | DesignNotes by Michael Surtees

Groupon Analytics

Groupon Analytics

I have to admit that I’ve never bought anything from Groupon. With that said I think there’s something kind of interesting about how a person could interpret it as a real time index of stuff that people are willing to buy at a discount. Case in point: Donald Trump. He wraps his name around just about anything imaginable. He got a lot of heat for his recent political comments. What was interesting to see was a Groupon sale to one of his hotel rooms in Atlantic city. If you look closely at the details of the sale, not one person was willing to opt in. I don’t think it’s possible not to equate people’s buying actions with what he was saying. It’s debatable about how much a person should care about one sale that didn’t get one person. However it does open up a lot of different opportunities for real time info that goes past the typical data points that people typically measure.

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  • http://anyessays.com/ Custom essay

    Thanks for interesting info! Really cool post!

  • tbk

    I know this post was written back in May, but was the deal pushed out around the same time? How can one find other Groupon (or other social coupons) deals that didn’t fare well?

  • http://designnotes.info/ Michael Surtees

    Good question, I’m not sure how someone would be able to go back into the archives of other Groupon coupons.