We’ve all heard about how important a concept is when designing, practice safe design, use a concept. But how do you express that concept? Do you drop something on the boardroom table and say here, what do you think! Or do you take the time to explain the issues involved and how it was solved by your solution? ideasonline talks about how important it is for designers to write. Every day we communicate through email, create briefs and have conversations. If you haven’t read a full online article lately about design, this might be one worth taking five minutes for at Designers must write.