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Looking at the NOOKA ZUB ZOO 40’s | DesignNotes by Michael Surtees

Looking at the NOOKA ZUB ZOO 40’s

NOOKA ZUB ZOO BK 40

NOOKA ZUB ZOO BK 40

NOOKA ZUB ZOO BK 40

NOOKA ZUB ZOO WT 40

NOOKA ZUB ZOO WT 40

NOOKA ZUB ZOO WT 40

NOOKA ZUB ZOO CG 40

I dropped by on Friday after work to catch up with Matthew from Nooka. While I was there he showed me a couple of the newest time pieces that have just been released. The one that caught my eye was the Nooka Zub Zoo 40. I think it’s their first watch designed to swap wristbands easily with different colors. Instead of screws or pins, these bands simple slide out. I’d be curious to see what a black Zub Zoo would look like with the inside band as white. Since I was there I thought I’d shoot a couple images of the Zub Zoo 40’s. One thing that is hard to notice from the product until it’s put on is the ergonomics and shape. The straight on view is very straight. Once on the angles really come alive to fit the wrist. I’ve got a lot of Nooka’s, the shape of this one might be my favorite one to date. There aren’t many issues with the watch though I did find that the buckle design makes it slightly difficult to take off. I had to put my finger under the strap to push it out. The watch is a little light for my liking. I tend to like a lot of weight with a watch. That’s a minor thing as I suspect most people prefer it the other way around and have it light as possible. In terms of the design, I’ve heard that the Zub design, this is what some of the other watches will transition to. That’s great as I think it’s a real nice evolution of their line.

Nooka Packaging

Nooka Packaging

Nooka Packaging

Nooka Packaging

Aside from the new Zub Zoo design, there’s new packaging from Nooka worth mentioning. It’s entirely one piece of papper cut and folded to make a really strong box. As you can see above, it’s a really intricate design to get everything to fit together nicely.

While I was at Nooka I met Kotomi from IDEA which is based in Tokyo hanging out at Nooka too. After I was finished shooting the Nooka stuff we all headed out for dinner where she showed us some pretty cool design stuff that comes out of IDEA. Below are some of my favorite design’s that they have.





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