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What is Graphic Design | DesignNotes by Michael Surtees

What is Graphic Design

On May 5th, the following defintion was approved at the National GDC AGM. Researched and written by Walter Jungkind and Yves Rousell, the folowing definition improves on the previous wording by the GDC “Graphic designers are visual problem solvers. They enjoy the challenge of working with clients and resource people to produce effective visual communication.” I suspect that there may be amendments next year to the definitions, perhaps even a name change. While it is a good start I do take issue with the last line “clients usually determine project aims” below. If designers are to be seen more than for the pure visual, the designer needs to be part of the brief and work with the client to determine the scope of the project.

Graphic Design
involves effective visualization of communication concepts, primarily in print and electronic media (including interface design), in the context of business and technology, socio-political, cultural and educational environments, in transmitting government and institutional aims and services, and in visually explaining and exploring medical and scientific data and processes. Clients usually determine project aims.

Graphic designers
help to achieve communication goals by analyzing, structuring, planning and creating images and text to enhance visual communication for specific purposes. They often act as consultants.

Alternative version to the above

Graphic designers
help to achieve communication goals via analysis and interpretation of client needs. They plan, structure and communicate information and ideas, appeal to emotions or facilitate orientation, by creating or combining images and test for distribution to specific publics. Efficiency and high esthetic standards are hallmarks of work by professional designers, who frequently act as consultants on design strategy. Consideration of the public good is a bonus.

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