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social groups via photography | DesignNotes by Michael Surtees

social groups via photography

Here’s a really interesting project from Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek called Exactitudes. Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.

Aside from just looking at the images, I found some of the categorizations to be insightful. The image above is part of the Young Activists group. Here’s a list of all the groups: 02. Casual Queers, 03. Gabberbitches, 04. Bimbos, 05. Combat Girls, 06. Teenagers, 07. Game Boys, 08. Young Activists, 09. Young Executives, 10. Skaters, 11. Bonita’s, 12. Allah’s Girls, 13. Supporters, 14. Moroccies, 15. Tatto Babes, 16. Manipulators, 17. Smas, 18. Mohawks, 19. Vagabonds, 20. Madam, 21. Leathermen, 22. Butchers, 23. Dreads, 24. Bouncers, 25. Grannies, 26. Preppies, 27. Fans, 28. Massalas, 29. Kils, 30. Roffas, 31. Chillers, 32. Showpieces, 33. Students, 34. Scream, 35. Rockers, 36. Mister Wang, 37. Chairman, 38. Brats, 39. Workers, 40. Chickies, 41. Surfistas, 42. Pitboys, 43. Bundaboys, 44. Gentlemen, 45. The Girls from Ipanema, 46. Musulman, 47. Mothercare, 48. Habibties, 49. Teknohippies, 50. Ecopunks, 51. Sleeves, 52. Skins, 53. Ghoullies, 54. Corpos, 55. Fly Girls , 56. Homeboys , 56. Homeboys , 58. Toppers

www.exactitudes.com

via GDC Listserv > Paul Tetrault

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