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Getting a Glimpse Into Ford’s Design Process | DesignNotes by Michael Surtees

Getting a Glimpse Into Ford’s Design Process

It’s been almost a week since I was in Detroit for the North American International Autoshow that Ford invited me to. I’ve had a bit of time to reflect on the days that I was there and wanted to start talking about what I saw inside Ford. I along with 149 other bloggers from across the world got access inside the company that they’ve never given the public access to. We checked out different labs for testing, rooms where designs are reviewed and some of the workspace that clay models are created. We also had the chance to talk to a lot of the people working in those spaces.

After getting a tour of the clay models and talking with some of the people that create them gave me a new appreciation of car design. How I look at the shapes of the cars has forever changed. One of the bigger takeaways was how light is reflected off the shapes. When I see a car go by now, one of the first things I look at is how the light flows across the car. In one of the main rooms that the designs can be reviewed I had the chance to drive a simulated car. Driving the computer generated car allowed me to see how the light takes on the shapes of the car. We also saw a quick demo of how sketches can be turned into 3D models. It was interesting to see some of the same principles of design that I do being used for cars. Sketches, wireframes and building through computer programs.

While we only got an overview of what a potential car design process might be, I really enjoyed what those were willing to share.

Ford's Product Development Center
Ford’s Product Development Center


Inside Ford's Product Development Center #fordnaias
Ford’s Product Development Center


Inside Ford's Product Development Center #fordnaias
Inside Ford’s Product Development Center


Ford's Advanced Signature Human-Machine Interface Lab #fordnaias
Ford’s Advanced Signature Human-Machine Interface Lab


Ford's HMI Simulation Lab #fordnaias
Ford’s HMI Simulation Lab


North American International Auto Show
North American International Auto Show

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  • http://www.ArtsyDesigny.com/ Robert

    I have to say. Ford makes good looking cars. I’m highly impressed with the fit and finish they put into everyday cars for everyday people. That is one good looking car. Thanks for sharing.
    Rob

  • http://twitter.com/F3rnandovalverd Fernando Valverde

    wow this is amazing I would like to design carsĀ 

  • http://www.facebook.com/VISTEONPENSIONER Paul Bailey

    just missing the bit where they look over ‘Car and Driver’ to get some ideas – looks like the settled upon the Jaguar page

  • Anonymous

    this is amazing .