Of all the magazines that try to publish the same content from their print magazine to their iPad version, the Economist and the New Yorker have set the bar. I haven’t subscribed to the Economist yet but do with the New Yorker. The New Yorker does a pretty decent job enhancing the content when possible. Audio of authors reading and enhanced photo galleries improve the experience. There’s one feature though that I don’t understand why they haven’t included. The mail section is where people write in to discuss issues related to past articles. The added commentary that builds off of the original article makes me want to read the original article if I hadn’t already. The problem is that the New Yorker doesn’t link back to the article. I suspect there could be technical reasons why they can’t link from iPad issue to iPad issue but there isn’t really a reason why they can’t link back to the website. They could easily pull the article within the app. Hopefully with a future release they consider it because I suspect a lot of readers would appreciate it.
