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I probably shouldn’t do this, but I can’t really expand on how the movie industry is marketing films. So I quote in it’s entirety from mircea over at Werkernet. I think you could make the case that this is happening in other industries as well.
“* make a myspace page about the movie
* blog about the production
* make an entry of the movie in Wikipedia
* put all trailers / film-extracts on YouTube
* tag some of the contents with Technorati etc.
In brief: make it cult-flick, before it’s actually cult.”
Michael Surtees is a product design director and practitioner of user experience design (UXD) based in NYC. He is currently the head of design at Dataminr, a company that is a certified Twitter partner with clients in the areas of News, Finance and the Public Sector.
Since 2005 Michael has published his thoughts on design at Design Notes. Topics of interest range from people's daily experiences with technology to typography to photography among many others.
The 140 character version of what he's finding interesting can be found on Twitter at @MichaelSurtees. Photos are shared on VSCO, Flickr and Instagram.
When not designing, writing, or shooting photos, he loves cycling in and around the city. He can be reached at michael at michaelsurtees dot com.