The I Heart Etsy iPad app from Gesture Theory has had some modest success so far with the number of downloads. It’s not a cash cow but the consistency is nothing to blink at if it stays the same for the year. The feedback has been positive from the Etsy community with helpful suggestions on how it can be improved upon.
The most fascinating thing that was slightly unexpected was watching the live Google Analytics with the page views per minute. People were hitting Etsy with the app at over 100 page views per minute. People were literally going through 2 pages per second. I’ve never seen anything like that before. That kind of smooth browsing is not available with any experience except an app. The mobile web that takes the device into consideration is a must now. There’s no reason why a site can’t be responsive depending on the screen (as long as the timeline is willing as is the budget). But for pure speed of trying to find something, if the UI is designed in such a way, apps, especially on the iPad will enable viewable content with speed in a way that has not been seen before.