Nice Way to Show a Product Estimation

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I was going through U-Haul’s website today and came across a nice, informative and slightly humorous way to make selecting moving pod boxes less boring. The language they use makes the process of figuring out the number of moving pods actually helpful and places the person in the context of their situation. I kind of wish it was site wide though. When I went to check out a van, I had the option buying some boxes. There was no way to indicate how many boxes I might need depending on the moving situation. Pods and boxes are different but a similar tool would have been helpful.

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