I think it’s safe to say that most people have seen the commercial that has Maria Sharapova starring in NYC. Maybe you’ve even started humming the song “Pretty”. It’s a really fun piece of communication that does hit a serious note near the end. It appeals to a lot of different groups for various reasons. As you’ll often hear, if you try to please everyone you you’ll probably not reach anyone. But with her ad I don’t think it’s true. Obviously males are excited to see Maria in a commercial, for females I’m going to guess that a lot of them are used to being gazed at. Attention is one thing, but you also want to be taken seriously. The end of the ad hammers that point to the wall. Plus at the end you’re cheering for her.
That leads me to last night. I was lucky enough to see her play her first game at the US Open. Continuing on the “fun” side of things, she had a great outfit that was a nod to NYC. “An elegant black Audrey Hepburn cocktail dress adorned with shiny crystal beads” was the commentary from the NYT. The back followed her hair which I thought was pretty cool too.
Just like her ad, I thought her outfit followed the NYC theme really well. Have fun while kicking some ass. Or in a more staged theme: part one was the commercial, part two was the outfit and I’m going to assume that part three will be her winning the whole thing. That of course is yet to be determined.