Why Design?

Every once is a while I’ll go over why I design, and how I work to accomplish that. Last night I asked my self what e x a c t l y is my process for design and this is what made sense to me…

The reason why I have a passion for design is that it gives me the chance to create better interactions through thinking and execution. My process is a mix of rational steps and practical applications. Looking at what needs to be accomplished I’ll ask what the end goal is and why and work backwards. Through a lot of questions a number of options open up. Through visualization of those answers from the questions, ideas and testing – a solution materializes. There’s more testing, putting it up to see what sticks and moving on to tweak it and see it live. The beauty and curse of the web is that nothing ever ends, but just grows and evolves over time, so it’s important to get feedback on what’s working and why some things aren’t so they can be changed when appropriate.

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  • http://www.jackcheng.com Jack Cheng

    “The beauty and curse of the web is that nothing ever ends, but just grows and evolves over time, so it’s important to get feedback on what’s working and why some things aren’t so they can be changed when appropriate.”

    Amen. There’s a nifty piece on the design process here:

    http://www.designobserver.com/archives/017485.html

    He says its less like a rube goldberg machine and more akin to that of a theater company… pretty interesting analogy.

  • http://www.michaelsurtees.com michael

    thanks for the fyi link Jack