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National Design Awards Winners Panel Notes | DesignNotes by Michael Surtees

National Design Awards Winners Panel Notes

National Design Awards Winners Panel

Taking advantage of the fact that I finally live in NYC, I went to the National Design Awards Winners Panel. I really enjoyed the talk, though at times I wondered if the entire audience did. They filmed the whole event and the online video should show up soon. But until it goes live, here’s some of my notes.

· Design for somebody you already know

· Design is a political act

· Nature to culture

· What is the difference between style and vision

· I don’t get called up by accident

· A project is what you make of it

· Art is not above life – it was a fuck you piece (art)

· Approachability

· Form follows finance

· The problem needs to be addressed

· Democracy: lowest common dominator or the best…

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  • http://www.disegnostudio.com Christina

    All great notes Michael! More and more the point is driven home that this is a JOB. The discussion came up the other day about whether it was worth it for a small single-person freelance design ‘studio’ (such as mine, but not mine) to go after really big clients. I say go for it. If you know you can cobble together a team in a pinch, why not go for the big clients/projects/money.

    The one overwhelming piece of advice that came out of the HOW Conference for me was to let go and let people in; the idea being that if you can let go of your grip on your work and allow other people to contribute to it and influence it, it will go further, say more and have the potential to be profound.

    Another big message was: Don’t give up five minutes before the magic happens.

  • debbie millman

    That last line of Christina’s is just magnificent. Thank you.

  • http://www.michaelsurtees.com Michael Surtees

    Christina, I can’t tell you how many times I told myself something similar over the years before getting here. Something along the lines that most people give up just before their last hurdle, and you don’t want to do that etc…

    and thanks for stopping by Debbie

  • http://www.disegnostudio.com Christina

    Yeah, I’m a bad one for giving up before the magic happens and it’s bad bad BAD! It doesn’t help that most of my clients are in a giant panic for their logo/brochure/display. How can the magic happen when you’re forced to work with wacky deadlines?