Left to Right: Chris Dixon – Art Director, New York Magazine NY, Peter Buchanan-Smith – Creative Director, Paper Magazine NY, Chair – Jeremy Leslie – Group Creative Director, John Brown UK, Josh Liberson – Partner, Helicopter NY, and Suzanne Sykes – Art Director, Grazia Magazine UK
Considering the level of speakers and their reputations in the magazine world, I was pleasantly surprised at how intimate the D&AD event was. The 50 (rough guesstimate) people that attended were dressed in quite a sophisticated British kind of way. But it was also relaxed too, and I while I was there by myself I only felt slightly like a loaner, but I digress.
Each designer had ten minutes to present their work. What was really interesting is that each of the four speakers presented in their own unique way. Peter Buchanan-Smith read from a set of prepared sheets of paper about his story of coming to NYC. Josh Liberson spoke to the audience somewhat ad-lib in more of a conversational way about some of the magazines Helicopter has redesigned. Suzanne Sykes got off the podium and talked about her weekly magazine Grazia. Chris Dixon was more commenting to each of his slides from New York magazine. Each person did a really effective job of presenting who they are and what it was that they were about.
Jeremy Leslie moderated the discussion afterwards. There were the inevitable NY vs London questions which I thought was slightly ironic considering two of the designers on the panel were from Canada. When the microphone was turned to the audience to participate, it took a couple ice breaker questions before the audience really felt comfortable asking questions to the four really talented designers. Usually I always have a couple questions, but I really didn’t think there was much that someone on the panel didn’t touch upon. I’m not working in the magazine industry, but I love buying magazines. Beautiful typography, stunning images and great content make my days go a bit better. And each of the four designers presented work like that, so what else did I really need?
After the event I had the chance to talk with one of the D&AD people. Not knowing ahead of time, but this event was D&AD’s first talk in North America. Laura Woodroffe mentioned to me that a lot of entries for their awards programme come from North America so D&AD felt it was time to make a presence, and to get out the word that D&AD is more then just about the awards. One such thing is professional development which is something that I’m hoping to take more advantage of myself.