Tonight’s design lecture was sponsored by the Architectural League and the Municipal Art Society. I came into the talk tonight without knowing much about the new book Spectacle by David Rockwell with Bruce Mau. Sometimes a little ignorance goes a long way. No preconceived ideas nor expectations. Just a guy sitting in on the conversation.
The night started off with David talking about the influences of growing up in both New Jersey, going to theater and then moving to Mexico at a young age. Reflecting on not how things looked, but what they felt helped influence some of the theories behind the book. He then moved on to defining what the working meaning of “Spectacle” means for the book. The breakdown for the what they are included Big, Bold, Brief and the what they do contained Connect, Transform and Immerse. With each of those headings he broke into simple examples that were in the book. A short two minute movie of the examples followed.
The discussion followed with Chee asking if the book’s premise was an oxymoron. Design brings order to chaos, yet under the subject headings that are Spectacle it seemed as though it was about creating chaos. The quick response was that it was more about creating opportunities, planning for spontaneity. Bruce followed that up by talking about the culture of no, regardless of the emotional effect. As opposed to cutting things down, think about the possibility. Emotional connections become real experiences.
What was really interesting was what was written on the cover of the book. Spectacle, David Rockwell with Bruce Mau. I’ve never seen a designer of the book placed in the same sentence as the author. I asked them about the line afterwards. Was it conscious or did it just happen? With some laughter it seemed like they had spent a lot of time with exactly how that was going to be expressed. David then went on to say that “it was the right thing to do”. During the discussion Chee asked Bruce about how he worked to place 3 Dimensional experiences into a book. For him it was about a cinematical experience – a sequence, flavour of expressions.
As for the overall talk tonight, the three of them shot out a lot of good sound bytes. Enough that I was curious about the book itself. With a bit of salesmanship it was mentioned that the first run of the book was sold out and that they were lucky to have enough for sale tonight. I’m not sure if I totally believed it, but it sure made people pick up the book quickly.