Over the weekend I was reading Steve Portigal’s blog, where he posted an observation about software sold over the net titled Out of the box? There is no box. Really. Essentially the software that is going to be downloaded is advertised in a box when really there is no physical object. It’s an interesting exercise to consider the options to visualize something like this. Either show an object people are familiar with like a box (kind of like the shopping cart icon for online purchases), or try to create something new to show the software. I’ve seen cd’s used in the past to designate software too.
With people starting to talk about the new Creative Suite coming from Adobe, I wonder if this will be one of the last major software upgrades that comes in a physical box with a cd’s? Will the next substantial upgrade after that be a simple download – or will people still feel more comfortable having a physical item. Or maybe the software isn’t even on your computer – you log in and their servers do the computer thinking. Now that would be interesting to show visually.